About AN ORIGINAL LEROY
Launched in early 2014 by tastemaker and fashionista at large Natasha Wright. An Original Leroy is brash, bold and unapologetic. A street luxe aesthetic, clashing prints and mismatched textures create a feast for the eyes and an assault on the senses. The highly creative unisex clothing and lifestyle brand has been something of a labour of love that Natasha had longed to do since her days studying at Central Saint Martins. Through the label she fuses her love of nostalgic pop culture, Art, photography, music and couture with her classical training to mesmerizing effect.
Referencing streetwear through the decades and with the mantra
'De-constructed clothes for very constructive people' An Original Leroy is both compelling and distinctive, adding its unique retro-futuristic take on the contemporary fashion scene.
The début collection 'smash and grab' draws on a diverse range of influences observed from the art gallery to the alley way and everywhere in between, logo culture, traditional African print, blow up plastic dolls, 90's hip hop iconography and Egyptian hieroglyphics all get The 'Original Leroy' treatment. Bad-ass colour clashing, statement graphics and strong silhouettes are used to full effect across a full range of separates including unisex sweat tops, bottoms, vests, tops, and across womenswear separates including body-con dresses, bralets, crop tops, unitards and skirts
An Original Leroy is set to sell through own brand concessions, concept boutiques, department stores and independents nationwide with the full selection of An Original Leroy clothing and lifestyle brand pieces including accessories, limited edition and customised pieces always available on AnOriginalLeroy.com